We help very small businesses maximize their advertising ROI through strategic channel selection and optimized budget management.
Data-driven solutions to maximize your marketing campaign effectiveness
In-depth analysis of your current advertising spend. Identification of cost-saving opportunities and strategic reallocation of resources to the most performing channels.
Comparative evaluation of advertising platforms suited to your industry. Recommendations based on real performance data and your specific target audience.
Complete optimization of your business listing. Review management, regular posting, professional photo integration and local visibility statistics tracking.
Customized dashboards with essential metrics. Detailed monthly reports including optimization recommendations and performance forecasts based on trends.
A structured process for measurable and sustainable results
Detailed analysis of your current digital presence, evaluation of existing campaigns, identification of priority improvement points and competitive benchmarking in your industry sector.
Development of a personalized strategy based on your business objectives. Definition of relevant KPIs, optimal channel selection and establishment of a realistic deployment timeline.
Technical setup of campaigns on selected platforms. Advanced tracking configuration, audience setup, advertising content creation and initial A/B testing.
Daily performance monitoring, bid and budget adjustments, continuous testing of new creative and technical approaches. Monthly reports with improvement recommendations based on collected data.
Aggregated data from our interventions with French small businesses
Answers based on our experience with small businesses
For a small business, we recommend a minimum monthly advertising budget of €300-500 to obtain statistically significant data. This amount allows testing multiple channels and identifying the most performing ones. Our support adapts to your available budget with a progressive and measured approach.
The first performance indicators typically appear after 2-3 weeks of active campaign. However, for complete optimization and stable results, we recommend an observation period of 60-90 days. This duration allows accumulating enough data for precise and sustainable adjustments.
For a local business, Google My Business remains a priority with excellent cost-effectiveness ratio. We then recommend Google Ads with precise geographic targeting, and depending on your sector, Facebook/Instagram Ads to reach a qualified local audience. Each recommendation is personalized according to your activity and catchment area.
We implement comprehensive tracking including online conversions, phone calls, quote requests and in-store visits when applicable. Each action is valued according to your average sales cycle. Our monthly reports present cost per acquisition, overall ROI and evolution trends over the period.
We offer both options according to your needs. Our consulting package includes audit, strategy and detailed recommendations that you can implement yourself. Our full management package covers configuration, daily monitoring, continuous optimization and monthly reporting. Most of our small business clients opt for full management to focus on their core business.
We recommend an initial commitment of 3 months minimum to allow effective optimization. This period allows collecting enough data, making necessary adjustments and stabilizing performance. After this initial phase, our contracts work without duration commitment with one month notice.
Let's discuss your marketing objectives and current challenges